In a recent edition of EQUITIES Magazine, Fund.com (OTCBB: FNDM) was highlighted in the magazine's Special Situations section. The article covers the company's overall mission, achievements, management, and more. Fund.com is an online portal providing financial information on mutual funds, commodity funds, hedge funds, money market funds, exchange traded funds, closed end funds and other types of pooled investment options. The company generates revenue through pay-for-performance online advertising by connecting investors with financial product providers.
According to the article, Fund.com benefits from a, "massive target market; fragmented market for unbiased investment information; an incredibly complex array of investment products and getting worse; and incredible fundamental trends toward equity ownership worldwide, mostly through funds."
The magazine notes the rising demand for easy-to-understand and easy-to-find financial information on the Internet, both of which it believes Fund.com can provide. "Vertical marketplaces can deliver comprehensiveness, relevancy, and efficiency in the form of in-depth content for a specific niche to consumers and targeted, higher quality leads and advertising opportunities to advertisers," the article states. The company targets mutual funds, which are estimated to be a $22 trillion market. According to the company, more than 55 million U.S. households own some variety of funds.
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